Cutty Sark

The Cutty Sark trade presenter design was inspired by the campaign concept ‘The Spirit of Adventure’; stemming from the legendary 19th century tea clipper it shares its name with…

Marmite

Don't Be Afraid of the Dark

Surprisingly, young people in South Africa don’t know about Marmite, so in an attempt to increase awareness and encourage trial, we have begun targeting events this segment frequent…

Advantage Magazine Cover

The Making of MACHINE

To coincide with the launch of Machine agency, we had the opportunity to design the cover of Advantage Magazine…

Machine Advert

The concept for the brand ad for Machine was based on the integration of the agency, visually depicting the overlapping of each division and the constant interaction between them…

Marmite Blogger Drop

Three months into the Marmite ‘If Mother didn’t tell you about Marmite, what else didn’t she tell you?” campaign, we created bespoke, Marmite blogger packs, custom made and inspired by ten of our favourite bloggers in South Africa…

Marmite Integrated Campaign

Marmite Integrated

Having conducted research to better understand the South African youth market Marmite realised that kids aren’t being raised on Marmite anymore. So this got them thinking – Yes, moms ask awkward questions, and keep things from you, but they know best. Or do they…

Habari Media Calendar 2012

Habari Media Calendar

“Digital Heroes”, was the theme of the Habari Media calendar this year, highlighting the “heroes” in South Africa’s digital landscape…

Southern Comfort SA

Creative Exchange

The Southern Comfort creative exchange programme, based on a successful international campaign in Germany, invited South African creatives to design a striking interpretation of the Southern Comfort brand and its provenance – New Orleans…

Southern Comfort SA

Mardi Gras

Southern Comfort wanted to leverage their below-the-line Mardi Gras activations happening in night clubs across South Africa…

Southern Comfort

Expect the Unexpected

Southern Comfort repositioned itself with the tagline ‘Expect the Unexpected’ in mid-2011. This was launched with a TV ad but this needed to be leveraged on Facebook…

Triaction by Triumph

Choose The Way You Move

Big Wednesday’s task was to take Triaction (Triumph’s sports bra range) to the next level by repositioning it as a performance and lifestyle brand…

Sloggi

Have Your Say

The task was to bring to life the Sloggi ‘feel good factor’ in a way that would stand out, invite participation and resonate with the audience…

Sanlam Reality

Coldplay Competition

Coldplay was the ideal opportunity to show its fans that Sanlam offers more than just financial services and has created Sanlam Reality as their lifestyle brand for clients and the public…

Bokomo

Nature's Source

Nature’s Source has embarked on a project to neutralise its carbon footprint through its partnership with Table Mountain National Park and wanted to leverage this on Facebook as well as build their brands profile online
…

Axe

By linking the online world of Facebook to the real world of RFID, Domino found a way to turn a live event into a digitally trending topic…

Marmite

Don't Be Afraid of the Dark

A tactical campaign around Halloween that reminded loyalists about Marmite and encouraged new users to try the product…

Lighthouse Digital

Mentos Rainbow Roll

Mentos wanted to leverage the launch of their new Rainbow Roll on Facebook. They wanted to reward consumers with a competition. The campaign was supported by a TVC as well as Facebook Premium Ads…

Good Food & Wine Show

Culinary Kings & Queens

The Good Food & Wine Show has been a successful annual event for the past 13 years with shows and wanted to stand out and be viewed as the one must attend show every year…

Ad Dynamo

Danny Dynamo

The challenge was to communicate AD:DYNAMO’s ability to pair online publishers and relevant advertisers to clients in new international markets…

Simba

Win with Simba

To increase brand awareness and drive sales volumes of Lays, Fritos, Simba, Doritos and Niknak packs…

RCS

You're a Champion, Reward Yourself

The challenge was to deliver a staff incentive campaign for RCS Credit Champions to grow RCS credit applications across RCS partner stores on a national level
…

TOPS at Spar

Tops&Tales

TOPS needed a way to communicate with women in a future world where alcohol advertising is regulated – they chose book clubs as the platform…

TATA

TATA Xenon
Adventure All The Way

TATA’s challenge was to re-establish itself as a strong competitor to the Toyota Hilux and Nissan Navara, and the new TATA Xenon was launched to offset negative perceptions of TATA being an old fashioned brand. …

Marmite

Marmite &

Marmite wanted a new website that wasn’t only a place that people could find out about the brand, but also interact with it. …

Somewhere Travel

CI Design

Somewhere Travel commissioned Big Wednesday to conceptualise a new name, logo and CI for this venture…

Habari Media

Revenge of the Nerds

Habari Media are digital forerunners, innovators and leaders in their field. They briefed Big Wednesday to conceptualise a theme for the Habari 2011 Calendar…

Lecol

Trade Presenter

Lecol has three new flavours, ‘Lecol Lemon Butter, Lecol Garlic and Herb and Lecol Peri Peri.’ Big Wednesday needed to find a way to talk to the the trade and create awareness around these new flavours…

BMW South Africa

BMW Owners Circle

To re-invent the Owners Circle to drive significant member growth, subsequently increasing BMW re-purchase behavior with a long-term focus on vehicle upgrades.
…

Nedbank

Nedbank O-Week

To encourage new students, who have just left school and are becoming independent, to open a Nedbank Student account. …

Sanlam Reality

Reality 2for1 Benefits Programme

Sanlam Reality wanted to build a long term programme offering their members various benefits in order to set the Sanlam brand apart from the rest and keep the brand top of mind…