2012 Silver Loerie- Direct Mail
2012 Silver Loerie- Brand Identity and Collateral
2012 Bronze Loerie- Integrated Campaign (part of)
2012 Loerie Craft Certificate- Illustration
This year, the brief was to create something engaging, interactive and economically viable. The result is an economically produced fold out paper craft calendar entitled ‘Pow Wow’ (meaning ‘gathering’ in Narrangansett).
Inspired by Native American totem poles, each person is assigned a month and spirit animal, signifying the individuals’ traits. Facial features of the spirit animals can be popped back and forth and are embedded with image recognition tech linking each spirit animal to the featured LinkedIn profile.
The promotion of various media players effectively links Habari Media, an innovative Media house, to some of the industry’s greats.
Strategically targeting the youth, the brief asked to create a tactical Halloween campaign for Marmite. Marmite is well known as the rebellious ‘dark spread’, and is notorious for polarizing its audience.
Posters and street pole ads of illustrations of optical illusions bearing the line “For some it’s a trick, for some it’s a treat” were run during October. From close, the image conveys a quiet setting of people eating Marmite sandwiches (treat) while from far the image conveys a classic Halloween icon (trick).
The brief asked to create gift packs for guests attending the annual media symposium hosted by Habari Media. The aim of the pack was to provide recipients with conversation starters that engage and encourage networking. ‘The Quintessentially Metaphorical Field Guide to Humans on Business Safari’ is a tongue-in-cheek how-to for the event. The kit includes a personality test, games, points of interest and objects all of which are uniquely illustrated and written in a humorous, idiosyncratic tone.
The audience included top media, marketing and advertising leaders who attended the overnight conference and received the pack upon arrival. The gift pack was directly linked to the location of the symposium (a safari game lodge) and focused on the humorous juxtaposition of business and safari. The digital focus informed the illustration style, which simulates a faceted wireframe style.